Smells fresh, clean and yummy. From what I remember sampling Jo Malone frags in store - this does smell like the real deal. This is a great clean sophisticated comforting scent that is not your typical "out of the shower" clean scent .
A really beautiful fragrance! I have the oil and the spray and both smell amazing with great longevity. I have not smelt Bond 9 myself to know if its a good dupe or not but, either way this fragrance is superb. I definitely recommend this highly.