The scent is strong and lasts a good while but I personally don't like it. Its my first time smelling Japanese cherry blossom in general so maybe its just a scent that I dislike but others may prefer. For me it smells like an odd chemical and feels like the smell goes straight up my nose and to the front of my head where it starts an ache. I'd suggest trying it if you have used other perfumes or bath bombs that use cherry blossom and have liked it previously, but its just not for me.